Google Ads Audit & Optimization
Uncover Wasted Spend, Improve Performance, and Maximise ROI
Are your Google Ads campaigns underperforming or costing more than they should? My Google Ads Audit & Optimization service is designed to uncover hidden inefficiencies, eliminate wasted spend, and fine-tune every element of your campaigns for maximum performance.
Through a comprehensive audit, I’ll analyse your account structure, keyword strategy, ad relevance, bidding methods, targeting, and conversion tracking. Once issues are identified, I implement smart optimisations — improving Quality Score, lowering CPC, and boosting your return on ad spend (ROAS).
Whether you’re just getting started or managing high-budget campaigns, ongoing optimisation ensures your ads reach the right audience, at the right time, with the right message — every time.
Why Google Ads Audit & Optimization?
Running ads is easy — running them profitably is what makes the difference. Google Ads Audit & Optimization is all about finding what’s holding your campaigns back and fixing it fast. With expert analysis, smart bidding, and precise targeting, we help you reduce costs, increase conversions, and unlock higher ROI from your marketing budget.
Optimize Ad Targeting
Google Ads offers powerful targeting based on location, keywords, audience behaviour, and intent. With strategic segmentation and ongoing A/B testing, we refine your targeting to attract high-quality traffic and reduce wasted spend.
Reduce Cost Per Action
We audit your bidding strategy, ad copy, and landing page performance to identify areas for cost reduction. Through optimisation, we help you lower cost-per-click (CPC) and cost-per-conversion — so you can get more leads and sales for less.
Measure Results
Accurate data leads to better decisions. We integrate tools like Google Analytics 4 and Google Tag Manager to track conversions and user behaviour, providing you with clear, actionable reports that guide your ad strategy forward.
