Web Analytics
Make Smarter Decisions with Data You Can Trust
Web analytics is a critical part of any successful digital strategy. It allows you to understand how visitors are interacting with your website — where they come from, what pages they engage with, how long they stay, and where they drop off. Instead of relying on assumptions, web analytics provides clear, actionable data that helps you make smarter marketing and design decisions.
Using tools like Google Analytics 4, Google Tag Manager, and Looker Studio, I set up custom tracking to capture the metrics that matter most to your business. This includes tracking user behaviour, conversion events, page performance, and funnel analysis. I also build interactive dashboards that make it easy to visualise your data and identify trends in real time.
With the right insights, you can optimise your campaigns, improve user experience, and drive better results — from higher engagement to increased conversions. Web analytics takes the guesswork out of digital marketing and replaces it with clarity and direction.
Why Web Analytics?
Web analytics is the foundation of effective digital strategy. It helps you understand your visitors — where they come from, how they interact with your website, and what actions they take.
Understand User Behaviour
Track detailed user interactions like page views, clicks, scroll depth, and more. This helps you analyse how visitors navigate your site and where they drop off — so you can optimise the journey and boost engagement.
Minimise Drop-Off
Identify conversion barriers and uncover friction points in your funnel. By analysing performance data, we refine landing pages, CTAs, and user flow to increase conversion rates and reduce bounce.
Measure What Matters
With tools like Google Analytics 4, Google Tag Manager, and Looker Studio, we give you access to real-time dashboards that visualise your KPIs. No more guessing — just clear, reliable insights for better decisions.
